Hi, my name is Ariel Gomez, and I have more than 20+ years of experience in Media Creation & Online Marketing. My mission is to help Small Businesses reach their target customers and help them grow.
Virality has driven content success on platforms like TikTok, Instagram, YouTube Shorts, and Facebook Reels. In 2025, trending challenges range from AI-generated filters and AR-enhanced dance trends to fitness movements and socially conscious campaigns.
Influencer marketing continues to evolve, with brands shifting towards micro and nano influencers, AI-generated personalities, and performance-based collaborations to maximize ROI.
Social media platforms are constantly evolving, and in 2024, Facebook, Instagram, TikTok, and YouTube have introduced significant algorithm updates that impact content reach, engagement, and discoverability.
Instagram has become a powerhouse for digital advertising, allowing businesses to reach over 1.3 billion users with visually engaging content. However, advertisers need to go beyond just running ads to maximize conversions.
With over 2.9 billion active users, Facebook remains one of the most effective platforms for digital advertising in 2024. However, advertisers must implement strategic best practices to achieve the best Return on Ad Spend (ROAS).
Programmatic advertising has revolutionized the digital marketing landscape. It automates the ad-buying process using AI and data-driven algorithms. Unlike traditional media buying, which requires manual negotiations, programmatic advertising enables advertisers to bid on impressions in real time.
Google Ads is a powerful tool for businesses looking to reach targeted audiences and drive conversions. However, to truly maximize Return on Investment (ROI), advertisers must go beyond simply running ads.
Public speaking events provide a unique opportunity to enhance your brand’s visibility, establish authority, and connect with a targeted audience.
Publicity stunts can be powerful tools for businesses and brands seeking to generate buzz and media coverage. When executed well, they can captivate audiences, boost brand awareness, and create memorable moments.
Hosting a successful business event requires meticulous planning, effective promotion, and seamless execution. Whether it’s a conference, product launch, or networking event, the key to success lies in clear objectives, strategic budgeting, and an engaging agenda.
